In today's rapidly changing business landscape, innovation is no longer enough. The emphasis needs to be on digitalization, which is an essential component of successful business development. Companies must continually improve their products, processes, and services, leveraging emerging technologies and finding innovative ways to use existing ones. Business development must align with the company's strategy and address emerging technology needs, and companies must embrace digital business to stay ahead of the curve.

In 2023, companies need to be proactive in adapting to the changing market, and customer experience is a crucial part of this. Companies must be accessible, visible, and have meaningful dialogue with their customers. This requires an automated, seamless, and personalized customer experience that leverages digital solutions.

Management plays a crucial role in enabling forward-looking work. Firstly, they must determine which innovative approach best serves their goals. Secondly, the strategy must evolve to meet the demands of the market and support recruitment needs.

Organisational roles and responsibilities

Leadership positions such as CEO, CDO, CIO, CTO, and COO must have a strong understanding of IT expertise and digital solutions as the engine of strategic development. The CEO's understanding creates a framework for other employees to leverage their expertise fully. The head of digital business is often the change leader and pioneer of innovation. The CIO ensures that the technology and processes behind the products and services enable goal achievement. The CTO is responsible for developing new features, products, and services. Lastly, the operational manager, or COO, requires strong IT skills to ensure that efficient and effective processes are backed by digital solutions that support workers' needs.

The role of a solution architect is significant in planning an overall economic entity that fulfills goals. Technical decisions related to solutions are crucial, and a solution architect is responsible for making them.

Digitalization is a continuous journey of improvement that requires companies to be proactive and adapt to new technologies while effectively using existing ones. Digital business is an essential part of a company's success, and leadership positions must have strong IT skills and a deep understanding of digital solutions to support innovation and business development.

This blog is written by Jukka-Pekka Maskonen, the entrepeneur of Calia IT recruitment company